MASTER
IN FASHION COMMUNICATION
MODART International offers a high-level training program that prepares students to become the fashion communicators of tomorrow. The program aims to deepen the students’ understanding of current trends, effective communication practices, and relevant marketing strategies in the fashion industry.
This master’s program spans over two years, during which you will benefit from robust theoretical training as well as practical experience. Courses are taught by industry professionals who provide a realistic and contemporary perspective. Additionally, seminars and masterclasses will provide students with hands-on experience and help them develop their professional network.
During your journey at MODART International, you will learn to develop innovative communication strategies, manage fashion projects, understand the nuances of fashion branding, and assess new market trends. Beyond these technical skills, you will also develop artistic sensitivity, a thorough knowledge of fashion history, and the ability to interpret and anticipate the evolution of the industry.
Fourth year on a work-study basis
(internship)
Profil
Applicant with a high school diploma or equivalent + 3 years of studies in a fashion and/or communication school
Stages
Mandatory for at least 110 days
Langues
French
CERTIFICATION
Fashion and Luxury Marketing and Sales Manager (State-recognized qualification at level 6)
Le Programme
Fashion culture
- Trends & moodboards
- Fashion heritage
- Trend forecasting
- Sector study: Innovative textiles
- Sector study: Sneakers
Marketing
- Oral presentation
- Product management
- Thesis
Management
- ICDL (International Computer Driving License) Excel
- Intercultural management: Asia + New destinations: China, Korea, Japan
- Purchasing strategy in fashion houses
Communication
- Communication strategy
- Brand Image and Story telling
- Event strategy
Digital and audiovisual communication
- ICDL (International Computer Driving License) DTP
- Photography culture and photography styling
- Social Media and Social Selling
SEMINARS
- Seminar: News about fashion and technology
- Seminar: Product development marketing
- Seminar: Market research and secondhand market
- Seminar: Communication consulting mission for LACOSTE
- Seminar: Launch campaign and offline media buying
- Seminar: Fashion photography
Assessment methods
Skills and knowledge are evaluated equally, with two distinct methods: continuous assessment and end-of-term examinations.
Continuous assessment is conducted throughout the teaching period. It may consist of knowledge tests, practical cases, research assignments, and/or oral presentations to produce alone or as a group.
End-of-term examinations are scheduled outside of regular class sessions. If applicable, they may consist in several types of exercises: presenting a case study, carrying out a project, writing an activity report and/or a dissertation, or a placing the student in a simulated professional setting.
Rythmes
- Octobre à Juillet :
1 jour de cours / 4 jours en entreprise par semaine + 6 semaines de séminaires
- Août à Septembre :
Entreprise
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 jour de cours / 4 jours en entreprise par semaine + 6 semaines de séminaires |
Entreprise |
|||||||||||
Fifth year on a work-study basis
(internship)
Profil
Applicant with a high school diploma or equivalent + 4 years of studies in a fashion/communication/management school
Stages
Mandatory for at least 150 days
Langues
French
CERTIFICATION
International Manager in Luxury and Fashion Industries (State-recognized qualification at level 7)
Le Programme
Fashion culture
- Fashion trends conference, analysis of fashion weeks
- Trend forecasting
- Fashion heritage
- Sector study: Watchmaking and Jewelry making
Marketing
- Mobile Marketing & Business Model of an app
- CRM (Customer Relationship Management)
- Development of a multichannel and international distribution network for a luxury fashion company
Management
- Professional project
- Thesis
- TOEIC
- International retail store network management
- Dashboards and budgets
- HR team management
Communication
- Sponsorship and patronage
- Editorial techniques
Digital and audiovisual communication
- Shopify
- Podcast
SEMINARS
- Seminar: Consulting project brand management and communication KITH
- Seminar: Business Creation: financing, governance, mission-driven enterprise, CSR (Corporate Social Responsibility)
- Seminar: Crisis Communication T3
- Seminar: WK 4: Fashion Magazine T2
- Seminar: EM and AI
- Seminar: Google AdWords
- Seminar: Online Media Buying / Media Planning
- Seminar: Audiovisual
Assessment methods
Skills and knowledge are evaluated equally, with two distinct methods: continuous assessment and end-of-term examinations.
Continuous assessment is conducted throughout the teaching period. It may consist of knowledge tests, practical cases, research assignments, and/or oral presentations to produce alone or as a group.
End-of-term examinations are scheduled outside of regular class sessions. If applicable, they may consist in several types of exercises: presenting a case study, carrying out a project, writing an activity report and/or a dissertation, or a placing the student in a simulated professional setting.
Rythmes
- Octobre à Juillet :
1 jour de cours / 4 jours en entreprise par semaine + 6 semaines de séminaires
- Août à Septembre :
Alternance
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 jour de cours / 4 jours en entreprise par semaine + 6 semaines de séminaires |
Alternance |
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Fourth year (study abroad)
Profil
Applicant with a high school diploma or equivalent + 3 years of studies in a fashion and/or communication school
Langues
English
CERTIFICATION
Fashion and Luxury Marketing and Sales Manager (State-recognized qualification at level 6)
Le Programme
Seminars
- 2 weeks in Paris: seminar about fashion news
- 1 seminar in Milan
- 1 trimester abroad
Assessment methods
Skills and knowledge are evaluated equally, with two distinct methods: continuous assessment and end-of-term examinations.
Continuous assessment is conducted throughout the teaching period. It may consist of knowledge tests, practical cases, research assignments, and/or oral presentations to produce alone or as a group.
End-of-term examinations are scheduled outside of regular class sessions. If applicable, they may consist in several types of exercises: presenting a case study, carrying out a project, writing an activity report and/or a dissertation, or a placing the student in a simulated professional setting.
Rythmes
- Octobre à Juillet :
1 jour de cours / 4 jours en entreprise par semaine + 6 semaines de séminaires
- Août à Septembre :
Entreprise
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 jour de cours / 4 jours en entreprise par semaine + 6 semaines de séminaires |
Entreprise |
|||||||||||
State-recognized qualification at level 6, issued under the authority of MODART International and registered in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated July 20, 2022.
State-recognized title at level 7 issued under the authority of MODART International and registered in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated December 16, 2020. (NSF code 312-240)
Student testimonial
“I graduated from the Master’s in Fashion Communication program at MODART International. My experience was exceptional, both academically and professionally enriching.
The instructors, all professionals in the fashion industry, provided practical knowledge and unique perspectives that significantly enhanced my learning.
I particularly enjoyed the Fashion Magazine seminar with ISFJ School, which stimulated our creative instincts!
What truly sets MODART apart is the inspiring atmosphere and networking opportunities. I forged incredible connections with classmates and industry professionals.”
JOB PROSPECTS
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