BACHELOR’S
FASHION MANAGEMENT
The first year of the Bachelor’s in Fashion Management at MODART provides an immersion into the field of fashion. Learn the fundamentals of marketing, communication, and management while exploring the realms of luxury, art, and fashion culture. This Bachelor’s will open up exciting career opportunities.
First year
Profil
Applicant with a high school diploma or equivalent
Stages
Mandatory for at least 60 days
Langues
French or English
Le Programme
Fashion culture
- Fashion history
- Textiles
- Trends & Moodboard
- Clothing lexicon
- Fashion and photography
- Étiquette & life management skills (savoir-être)
Management
- Overview of careers in the fashion industry
- Office Suite: Excel, PowerPoint, Word
- Introduction to business law
- English and Italian
- French as a Foreign Language (FLE)
- Actors and Careers in the fashion industry
Communication
- Press review & editorial technique
- Fashion shows
- Fashion communication
- Blog creation and web content
- Semiology
Marketing et Retail
- Fashion marketing fundamentals
- Introduction to merchandising
- Brand DNA
SEMINARS
- Seminar: Fashion weeks analysis
- Seminar: Sales techniques
- Seminar: Product and upcycling
Rythmes
- Octobre à Décembre :
4 days of classes per week
- Décembre à Février :
Internship
- Février à Mai :
4 jours de cours par semaine
- Juin à Août :
Stage
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
4 jours de cours par semaine |
Stage |
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Second year
Profil
Applicant with a high school diploma or equivalent + 1 year of studies
Stages
Mandatory for at least 60 days
Langues
French
Le Programme
Fashion culture
- Fashion history
- Technology of textiles
- Style and product
- Fashion and arts
- Fashion and photography
- Public speaking
Management
- Geopolitical and economic current affairs
- Financial analysis
- Sourcing & logistics
- CV workshop
- Production
- Excel
- Communication and web law
- English and Italian
- French as a Foreign Language (FLE)
Communication
- DTP
- Press relations and press releases
Marketing et Retail
- Consumer behavior
- Qualitative market research
- Wholesale distribution
- Sales administration – Retail
SEMINARS
- Seminar: Digital Communication and Social Media
- Seminar: Influence Marketing
- Seminar: Design and management: Collection planning
- Seminar: Merchandising
- Seminar: Product and upcycling
Rythmes
- Octobre à Décembre :
4 days of classes per week
- Décembre à Mars :
Internship
- Mars à Mai :
4 jours de cours par semaine
- Juin à Septembre :
Stage
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
4 jours de cours par semaine |
Stage |
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Third year
Profil
Applicant with a high school diploma or equivalent + 2 year of studies
Stages
Mandatory for at least 90 days (special cases: no mandatory internship for learners studying abroad for the entire school year)
Langues
French
STUDIES ABROAD
Erasmus exchanges in Europe and throughout the world with our partner universities
CERTIFICATION
Bachelor’s in Fashion Management
Le Programme
Fashion culture
- Fashion and cinema
- The great international fashion designers
- Fashion culture
Management
- French as a Foreign Language (FLE)
- Sector studies: Leather and accessories
- Sector studies: Lingerie, children’s fashion, men’s fashion
- Business strategy in the fashion world
- Business plan & strategic planning
- Internship report
- Retail network management
- Italian and English
- TOEIC
Communication
- Interview techniques and conduct
- DTP: Adobe suite
- E-mailing
Marketing et Retail
- Quantitative market research
- Strategic marketing
- Workshop on Style & management with multimedia production
- Brand DNA
SEMINARS
- Seminar: Digital marketing and organic indexing strategy (Search Engine Optimization)
- Seminar: Retail Merchandising and KPI
- Seminar: Multimedia Production
Opportunity to Study Abroad
As part of an ERASMUS exchange program, students have the opportunity to study in Europe: in Denmark (VIA University College), or at our two partner institutions: in Canada (ESG UQAM in Montreal) or in Australia (RMIT University).
Admission is conditional upon achieving a score higher than 5.5 on the IELTS exam.
Rythmes
- Octobre à Décembre :
4 days of classes per week
- Décembre à Mars :
Internship
- Mars à Mai :
4 jours de cours par semaine
- Juin à Septembre :
Stage
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
4 jours de cours par semaine |
Stage |
|||||||||
Third year (direct admission)
Stages
Mandatory
Langues
French
Le Programme
Fashion and luxury products
- Key players and careers in Fashion
- Fashion history
- Textiles
- Fashion production
- Fashion shows
- Sector studies: children’s fashion, men’s fashion, haute couture, lingerie, accessories
Marketing and communication
- Fashion marketing
- Fashion communication
- Visual merchandising
- Digital marketing strategy
- Distribution / wholesale
- Retail
Workshops on style, management and communication
- Runway show enhancement
Management and administration
- Purchasing
- International trade
- Fashion business strategy
- Financial management
- Human Resources
- English language for Fashion
Rythmes
- Octobre à Décembre :
4 days of classes per week
- Décembre à Mars :
Internship
- Mars à Mai :
4 jours de cours par semaine
- Juin à Septembre :
Stage
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
4 jours de cours par semaine |
Stage |
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ASSESSMENT METHODS
Skills and knowledge are evaluated equally, with two distinct methods: continuous assessment and end-of-term examinations.
Continuous assessment is conducted throughout the teaching period. It may consist of knowledge tests, practical cases, research assignments, and/or oral presentations to produce alone or as a group.
End-of-term examinations are scheduled outside of regular class sessions. If applicable, they may consist in several types of exercises: presenting a case study, carrying out a project, writing an activity report and/or a dissertation, or a placing the student in a simulated professional setting.
Student testimonial
My experience at MODART, enrolled in the Bachelor’s in Fashion Management, has been exceptional. The blend of theoretical and practical learning, the exploration of luxury and fashion marketing, along with the development of digital and communication skills, has thoroughly prepared me for my career in the fashion industry.
At MODART International, I attended a Fashion Management workshop where a renowned designer guided us. The practical application of our courses in a real-world setting was fascinating and enlightening. This experience solidified my passion for the fashion industry.
CONTINUATION OF STUDIES
Job prospects
Are you interested in this training?