BACHELOR’S
FASHION COMMUNICATION
The Fashion Communication program at MODART International aims to train communication managers who are passionate about the fashion sector. This course enables students to acquire skills in 360 communication strategies, digital, audiovisual, and visual communication, as well as a solid grounding in fashion, art, and luxury culture.
The multidisciplinary learning will enable students to meet the challenges of a sector in full transformation, seeking talents capable of formulating a disruptive communication strategy, feeding a website, or animating social networks with content, photos, and videos, all the while being able to decipher fashion trends.
The international dimension of the course is reinforced by the possibility to study abroad and to attend international seminars during the fourth year. Professional integration is accelerated by access to the master’s degree solely through a work-study program (internship).
First year
Profil
Applicant with a high school diploma or equivalent
Stages
Mandatory for at least 60 days
Langues
French
PHOTO CREDIT
Darina BOUMBA
SEMINARS
Seminar: Fashion show analysis during Fashion weeks
Seminar: Business Game: New Balance fundamentals
Seminar: Content creation: TikTok and Instagram
Seminar: Fashion Photography
Le Programme
Fashion culture
- Fashion history
- Trends & Moodboard
- Clothing lexicon
- Fashion and photography
Marketing
- Fashion marketing fundamentals
- Introduction to merchandising
- Brand DNA
Management
- Business law
- Players and professions in the fashion industry
- English and Italian
Communication
- Press reviews
- Writing techniques
- Semiology
- Fashion communication
Digital and audiovisual communication
- Content creation: TikTok and Instagram
- Typography
- DTP: Photoshop, Illustrator, InDesign
Rythmes
- Octobre à Décembre :
4 days of classes per week
- Décembre à Février :
Internship
- Février à Mai :
4 jours de cours par semaine
- Juin à Août :
Stage
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
4 jours de cours par semaine |
Stage |
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Second year
Profil
Applicant with a high school diploma or equivalent + 1 year of studies in a fashion and/or communication school
Stages
Mandatory for at least 60 days
Langues
French
PHOTO CREDIT
Darina BOUMBA
Le Programme
Fashion culture
- Fashion history
- Textile technology
- Style and product
- Fashion and photography
- Public speaking
Marketing
- Consumer behavior
- Qualitative market research
Management
- Excel
- Geopolitical and economic current affairs
- CV workshop
- Communication law
- English and Italian
- TOEIC
Communication
- History of media and advertising culture
- Press relations and press releases
- Semiology
- Fashion communication
Digital and audiovisual communication
- Emailing
- Motion Design, After Effects
- Interview techniques and conduct
- Visual identity: posters and logos
- Website creation and ergonomics
SEMINARS
Seminar: Digital communication and social media
Seminar: Encounters with influencers and agencies
Seminar: Creating a collection plan, in partnership with students from the Fashion Design and Pattern Making program at MODART International
Seminar: Producing a fashion video
Rythmes
- Octobre à Décembre :
4 days of classes per week
- Décembre à Mars :
Internship
- Mars à Mai :
4 days of classes per week
- Juin à Décembre :
Internship
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT | |||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
4 days of classes per week |
Internship |
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Third year
Profil
Applicant with a high school diploma or equivalent + 2 years of studies in a fashion and/or communication school
Stages
Mandatory for at least 90 days (special cases: no mandatory internship for learners studying abroad for the entire school year)
Langues
French
CERTIFICATION
Bachelor’s degree in Fashion Communication
SEMINARS
Seminar: Digital communication and social media
Seminar: Encounters with influencers and agencies
Seminar: Creating a collection plan, in partnership with students from the Fashion Design and Pattern Making program at MODART International
Seminar: Producing a fashion video
Seminar: Brand magazine, in partnership with the ISFJ (Institut Supérieur de Formation au Journalisme)
Seminar: Organic indexing strategy (Search Engine Optimization)
Le Programme
Fashion culture
- Fashion and cinema
- The great international fashion designers
- Fashion culture
- Public speaking
Marketing
- Organizational merchandising, strategy and KPIs
- Quantitative market research
- Brand DNA
Management
- Sector studies: Leather and accessories
- Fashion business strategy
- Accounting for managers
- Italian
- Geopolitical and economic current affairs
Communication
- Creating a communication agency
- Agency brief and website development
- Creating an advertising campaign
Digital and audiovisual communication
- Interview techniques and conduct
- Writing techniques: using ChatGPT
- DTP: Adobe
Rythmes
- Janvier à Juin :
4 days of classes per week
- Juillet à Août :
Internship
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
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Third year (direct admission)
Profil
Applicant with a high school diploma or equivalent + 2 year of studies
Langues
French
Le Programme
Fashion and Luxury Products
- Fashion history
- Fashion design
- Textiles
- Fashion trends
Marketing and communication
- Press reviews
- Fashion marketing
- Sales techniques
- Communication strategy
- Advertising
- Strategic marketing
Digital and audiovisual communication
- Visual identity
- DTP
- Website creation
- Search Engine Optimization (SEO) strategy
- Social media
Language classes and DTP software
- Photoshop, Illustrator, InDesign
- English language for fashion
- Italian
- Community work
Workshop style management and communication
Audiovisual workshop
- Creating the portrait of a designer
Rythmes
- Janvier à Juin :
4 days of classes per week
- Juillet à Août :
Internship
| SEPT | OCT | NOV | DEC | JAN | FEV | MAR | AVR | MAI | JUI | JUIL | AOÛ | SEPT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
4 days of classes per week |
Internship |
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STUDENT TESTIMONIAL
“I’ve always been passionate about fashion. When I discovered the program, I knew it was the perfect choice for me. This course combines both creativity and communication, which is exactly what I was looking for.
I’ve learned to use various communication tools, such as writing press releases, managing social media, and planning events.”
FURTHER STUDIES
JOB PROSPECTS
Are you interested by this course ?