LUXURY GOODS AND FASHION INDUSTRIES 

MBA YEAR 1

Salle_classe_rectangle

The Mod’Art International MBA Programs adress both students and practitioners having earned a 3-year Higher education degree or a 4/5-year Higher education degree in various areas (commerce, marketing, fashion design, languages and others). This one-to-two years programs allow students to gain competencies in marketing, communication, fashion management, along with technical and art skills in fashion design and creation.

The international aspect in the MBA Programs offers an important international scope: twenty different nationalities are welcomed in our international MBA Programs, and our students studying in France, have the opportunity to participate in our study-abroad semesters.

PROGRAMM FIRST YEAR MBA

TAUGHT IN ENGLISH

LUXURY AND FASHION CULTURE

Paris fashion districts and luxury brands
Fashion history
Discovery of sectors :menswear, sportswear,
accessories, lingerie, leatherwear…
Lifestyle and art of living

LUXURY AND FASHION MARKETING

Fashion marketing
Luxury brand management in the fashion sector
Fashion brand management
Consumer behavior
E-marketing and social media
Communication and fashion press
Merchandising

FASHION MANAGEMENT

Buying & logistics
Intercultural Management
Wholesale distribution
Retail

STYLISM AND PRODUCTION

Fashion trends
Conception and realisation of a moodboard for a ready-to-wear collection
Production process & collection plans
Fashion show
Textile workshop

DOWNLOAD BROCHURE

APPLY
ONLINE

Classes and internship

Curriculum may evolve due to pedagogical requirements